Digitas – Associate Director, Experience Strategy
I graduated in the height of COVID, at a time when breaking into the industry felt nearly impossible. After hundreds of applications and a ton of rejection, I took an unpaid internship at a small local agency which ended up changing everything. That experience sparked my interest in agency life, and after my 233rd application, I landed my first full-time role at another small shop where I worked as both a social and general strategist. I attribute a lot of my foundational growth to this agency. Because of its size, I got a lot of hands-on experience well beyond my level like leading client projects, pitching new business, and even building a department from the ground up. Over time, I carved out a niche in user experience, which ultimately led me to Digitas—though not without a fight. I had to advocate hard for myself when I was initially told I didn’t have enough experience, but once I got in front of the hiring manager, our shared paths sealed the deal. I joined as a Senior Experience Strategist, was promoted to Associate Director, and today I work across disciplines, bringing strategic thinking to a wide range of client challenges.
Now, I focus largely on brand strategy and experience design, helping companies clarify who they are, what they stand for, and how that shows up across every touchpoint. I’m known for turning complexity into clarity, whether that means breathing new life into legacy brands, shaping experience strategies that bring brand promises to life, or creating tools and processes that help teams work smarter. I care deeply about craft, collaboration, and mentorship, and I spend a lot of time helping others grow—whether through onboarding, mentoring, or building frameworks that raise the bar for strategy as a whole. My career didn’t start easily, but that journey shaped how I lead: with empathy, curiosity, and a strong belief that where you start doesn’t determine where you can go.
Hobbies: Outside of work, I’m usually trying a new recipe, listening to an audiobook on a long walk, or for the next year, planning my wedding!
Advice to Students: Your first job doesn’t have to be your dream job, think of it as a starter home. It doesn’t have to be forever, it just has to get you one step closer to where you want to be.
Fun Fact About Me: I originally applied to UConn for engineering.
What are you excited about as an Alumni-in-Residence? My path into this industry wasn’t perfect, but it taught me a lot. I didn’t start in my dream role, and it took time—and plenty of learning—to get to where I am now. I’m excited to pass those lessons on and help others start their careers feeling supported, confident, and excited about what’s ahead.
EDUCATION
University of Connecticut
BS Marketing, Minor in Analytics (’20)
Favorite activity as a UConn student: Working on the Events and Conferences team was a favorite at UConn. I got to appreciate parts of the school most students never get to see and the chance to meet and socialize with people from all walks of life, from students and faculty to alumni and visiting guests from all over the world.
PREVIOUS ROLES
Senior Experience Strategist – Digitas, Boston, MA
Senior Digital Marketing Strategist – Zero Gravity Marketing, Madison, CT
Digital Marketing Strategist – Zero Gravity Marketing, Madison, CT
Social Media and Digital Analytics Specialist – Signature Advertising, Southington, CT
