Throughout college, students should always be thinking of different ways to develop their personal brand. One way for students to build their brand is practicing proper e-mail etiquette. Here are my top five tips for perfecting electronic communication:
- Choose a professional e-mail address.
The Center of Career Development suggests that students include a professional e-mail address on résumés and business cards. This address should always convey the students’ name so the recipient knows exactly who is contacting them. Because UConn has provided a free, professional e-mail account to all students, the center suggests utilizing their school account.
- Always include a clear, direct subject line.
Many people often decide whether or not to open an e-mail based on the subject line. Choose a proper subject that will let readers know the reason for contact. If a subject line is not included, the e-mail may send to spam.
- Spell check, spell check, spell check.
E-mails with typos are simply not taken as seriously. Refrain from using any “texting language,” especially with an employer or other professional. Not only does spell check display professionalism, but it also increases universal understanding across all readers.
- Read e-mails out loud.
Reading e-mails out loud can help achieve a desired tone. Hearing the words of the e-mail out loud helps the brain get information in a new way and increases the chances of finding an error or repetition.
- Use PDF when possible.
Sometimes, the receiver of an e-mail does not have the same software as the sender. This can affect formatting, so try to use PDF as often as possible to avoid any confusion.