So you went to the Career Fair. Now what?

Navigating a career fair isn’t complicated but there are some things to consider as you prepare for, visit, and reflect on your experience. Hopefully, before you attended the career fair, you researched some of the employers to determine the positions they are looking to fill and to learn about what the company does and how it fits into its industry. Being prepared for meaningful conversations with employers demonstrates your professionalism and will result in more employers taking a serious look at your resume. Although you may have been through an informal interview of sorts while talking to employers and now they have your résumé, you still have work to do.

A savvy job seeker will collect business cards and jot some notes on the back of the business cards to prepare for the follow-up email or LinkedIn message within one or two days of the career fair.

Crafting your message should be very easy at this point as long as you stick to four easy principles:

  • Your message should be concise, less than 150 words
  • State who you are and thanking the employer for their time
  • Mention something unique that you discussed with the employer or what sets them apart from others
  • Express your interest in specific opportunities at the company and how your skill sets match to the open positions

An example of an effective follow-up might look something like this:

Dear James,

My name is Alyson and we met briefly at the UConn career fair yesterday. I wanted to thank you for your time and reiterate my interest in the regional sales management position at Altria. It was exciting to learn about the innovative ways Altria is positioning its brands, especially Chateau Ste. Michelle.

As I mentioned when we met, I am currently pursuing a bachelors in Communication with a minor in Marketing. My demonstrated leadership abilities and prior sales experience show the qualities that you said are important for a successful career at Altria.

Thank you again for your time and consideration. I look forward to discussing this opportunity with you further.  


Alyson Jenns


photo credit:

By Eran Peterson
Eran Peterson Assistant Director, Career Coaching and Counseling Eran Peterson