Why and How You Should Be Asking For LinkedIn Recommendations

We all know that before we try a new restaurant we usually google the place to read other people’s recommendations about it. Usually from these “recommendations” we make our decision of whether we really need to try this new restaurant or not. This same process is applicable to recommendations we receive from professional colleagues on LinkedIn. These recommendations are available for future employers to reference so they get a better understanding of who you really are. Here are a few tips that should assist you when asking for recommendations:

  1. Be intentional about who you contact:
    1. Your list should include professionals who can support your professional brand and the skills you have gained from past experiences.
  1. Be authentic:
    1. You must take the time to customize every message. In this message, you want to share with the person exactly what you’d like, and how they can best support your professional brand and skills.
  1. One recommender at a time:
    1. You want to make sure you are not just blasting out requests in a span of five minutes but really taking the time to be thoughtful about who you are reaching out to and the types of conversations you are having with these professionals.

LinkedIn endorsements may be impressive as the number of people who endorse you on your profile increases, but its recommendations that really give you that extra “flavor” when it comes to supporting your professional brand and the skills you have acquired over time.


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