How a Cover Letter can Be Your Secret Weapon as a Job Seeker


A cover letter represents one of the essential factors of an interview. Of course, you have to present your resume, but that is not really enough. Most of the times  you can expect to go through a series of interviews and tasks in order to be approved.

Getting a job nowadays is not as easy as it used to be. A few decades ago, everyone had a chance to work and earn something. In the present moment, the unemployment rate is extremely high in many countries.

You need to understand something: even though the unemployment rate is big, there will always be active employers who are looking for professional employees. There is usually a huge competition over the good jobs, and becoming the employer’s first option takes some effort and skill.

In this post, we’ll take a look at the importance of a professional cover letter in the eyes of the employer. If you know how to craft one, you can automatically boost your chances of being approved and win a good job. Here are some good tips on how to do it:

Your Cover Letter Shouldn’t be Identical with Your Resume

The cover letter and the resume are two different things. While in the resume you can list all your job experience, details, activities, and so on, in a cover letter you can create a better connection with the interviewer. It is something that your resume can’t solely do. That’s why it’s important to be aware of the importance of writing a good cover letter.

In your cover letter, you should include more personal things and explain your skills better. For example, if your resume says that you are “a good team leader”, during you cover letter say something like “As the organizational leader for Tomorrowland festival, I’ve learned to manage skills x, y, z”.

Show Them What They’re Missing by Not Hiring You

A successful cover letter is not too intrusive, but more persuasive. Persuasion is something that you can do consciously. The “victim” is being convinced of something without him/her being conscious of his/her decision. It’s just like mind tricks, someone has the trick while someone baits it.

When you write your cover letter, you need to make sure that you are underlying all of your skills and traits. Things you are really good at, precious experience that no one could replace, these are all things that emphasize you as a profitable hiring option.

That’s how the market works. If you are able to bring advantages to someone, you will be paid. If you can do more than that and serve an entire audience, you can be the one who pay others. It’s all about value. If your cover letter makes the employer feel like he’s making a good deal by adding a lot of value to the company, you will be hired.

Tell Them about Your Experiences through Stories

Stories are often used in marketing campaigns. Why? That is because they are truly efficient when it comes to transmitting the true advantages of a product or service. In your case, you will be showing your advantages and qualities through stories.

It works like this: find situations from your life that prove a point. For example, a situation when you got your whole company out of a big crisis would suggest that you are able to maintain your calm and come up with solutions during rough moments.

Make the story interesting, don’t make it too big, and try to stick to the relevant things. You do not want to bore the interviewer.

Adapt to The Company’s Voice

Companies love employees that understand the small details. Some companies are more serious than others, while others are funnier. It really depends on the domain of activity, the employers, the experience, the reputation, and so on.

No matter what style the company is, you need to understand how they think, analyze how they behave, and most importantly, speak how they speak. It really helps build a strong rapport between you and the employer.

If they’re using specific terms, try and learn them all and show them that you know what you’re talking about. This is a really efficient strategy for whoever wants to create a stronger connection with the person who’s interviewing.

Coming up with a good cover letter takes some patience and effort, but it shouldn’t be impossible to accomplish. Remember, the better and more professional your cover letter is the more chances of being hired for you!

By Eva Wislow
Eva Wislow Career Coach