Key Skills to Develop for Social Media Marketing

In addition to transferable skills, it’s important to develop skills specific to your desired industry or occupation. Likewise, as a social media marketer there are key skills required to flourish in the field. Because of the fluctuating nature of social media platforms, you must be able to adapt and learn. According to Alfred Lua from, these ten skills are pivotal to becoming a successful social media marketer:

  1. Copywriting
  2. Design (Graphics and Videos)
  3. Public Speaking (confidence in front of an audience)
  4. Customer Service / Community Engagement
  5. Behavioral Psychology
  6. Analytics
  7. Budgeting
  8. Curiosity
  9. Adaptability
  10. Business Savviness

Read Lua’s explanation of each skill and tips for gaining and effectively using them: 10 Important Skills and Traits Your Social Media Manager Will Need

If marketing is your niche consider joining UConn’s Marketing Society, which is open to all majors, to learn more about marketing. Experience firsthand guest speakers who share their experiences from the marketing world, advising from the UConn marketing department, and events that present opportunities to network with marketing professionals and peers. It is an excellent way to build your résumé, expand your network, and perhaps even gain experience holding a leadership position on their executive board.

Also, schedule an appointment with a career coach at the Center for Career Development to learn how to enhance these skills and develop your career path.

By Amanda Idusuyi
Amanda Idusuyi