Looking for knowledge from industry leaders on marketing, communications, branding, and product management? Look no further than UConn Center for Career Development’s upcoming CLAS Master Class Series! The COVID-19 Pandemic has reshaped how companies do business, requiring new flexibility and opportunities to take advantage of. Come learn from John Wilson of Industrial Flow Solutions about effectively marketing a business and maximizing growth! Come learn from Hayley Segar, a self-employed content creator, about using social media analytics to resonate more with your audience! Come learn from Zak Romanoff from Omni Food Sales about using new mediums to build your brand! Come learn from Brien Buckman from Joy Labs about effective product management!
John Wilson, President of Industrial Flow Solutions (IFS), will host a master class on marketing and communications on October 20 from 4:00 – 5:30 PM. IFS provides pumping and fluid management solutions for such industries as wastewater treatment, construction, and oil. This class will cover how to better understand market opportunities, analyze customer behavior, and prioritize focus areas. This class will include a case study on the future of spending in office buildings post-COVID.
Hayley Segar, self-employed content creator, and influencer will host a master class on social media and branding on October 27 from 3:30 – 5:00 PM. Hayley creates content on YouTube, Instagram, and Amazon centered on lifestyle and promoting various brands. This class focuses on social media analytics and how they can be used to target audiences better. Participants will get the chance to brainstorm content and start-up ideas of their own!
Zak Romanoff, President of OMNI Food Sales, will host a master class on branding on October 29 from 3:30 – 5:30 PM. OMNI assists both chain and independent grocers in delivering products, implementing sales strategies, and managing customer service. Dubbed “The Brand Advocate,” Zak is passionate about taking businesses to the next level. Join this class to learn about new tools to brand yourself and your company!
Brien Buckman, Product Manager for Joy Labs, will host a master class on product management on November 4 from 2:30 – 4:00 PM. Working for a software development company, Brien will provide invaluable insight into what a product management career looks like.
These events take place done virtually through Zoom. Click here to register for a CLAS Master Class session!