Company Highlights: Companies that Value Innovation and Creativity throughout Different Industries

Innovation has been a high priority throughout many different industries, from technology to entertainment to even healthcare. When people think of innovation these days, we typically think of technology, but innovation and creativity can take place in many other industries. Check out this list to see how some companies are using innovation to change the world as we know it! 


Industry: Technology 

HP is a Fortune 500 technology company whose products vary from personal computers to printers and scanners to new products such as virtual reality and 3D printing. Their company vision is “to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead because you won’t stop pushing ahead. You’re reinventing how you work. How you play. How you live. With our technology, you’ll reinvent your world. This is our calling. This is a new HP. Keep reinventing.” HP puts a very high value on creativity and innovation to change the world we live in through their technological advancements and inspire others to do the same. HP has also been placing an additional value on sustainability, making it their mission to be the most sustainable and just technology company, produce net-zero greenhouse gas emissions across the HP value chain by 2040, and provide access to digital equity for 150 million people by 2030. Clearly, HP embodies an innovative spirit to create a better future in the present, whether it be through equal access to information technologies or saving the planet with their green initiatives.  

To learn more about HP Inc., click HERE  


Industry: Consumer Goods  

Sony is a company within the consumer goods industry whose mission is to fill the world with emotions through the power of creativity and technology. Sony is the parent company to some of the world’s leading technology companies, video game companies, and entertainment and music companies. It even has its own financial company! Some of Sony’s recent initiatives from the past year have earned them 9th place on the list of most innovative companies of 2020 on the Visual Capitalists “Ranked: The 50 Most Innovative Companies”, with projects that include its VISION-S automobile initiative, the opening of Sony AI Inc., and educational programs and toy-products to spark creativity in children. Sony also puts a high value on sustainability as well, creating its own sustainable biomass material, Triporous. Sony redefines the rules in countless industries and is not afraid to stray from the status quo to inspire its market, making them a prime example of the innovative spirit. 

To learn more about Sony, click HERE 

UnitedHealth Group 

Industry: Healthcare  

UnitedHealth Group is a multinational healthcare and insurance company based in Minnesota. This Fortune 500 company uses innovation in its strategy how to improve the healthcare experience by searching for the most efficient ways to provide the most accessible and affordable programs to the largest market and relieve anxieties. Their website describes their perspective on innovation as follows: “We pursue a course of continuous, positive, and practical innovation, using our deep experience in health care to be thoughtful advocates of change and using the insights we gain to invent a better future that will make the health care environment work and serve everyone more fairly, productively and consistently.” UnitedHealth uses innovation to change the healthcare market and show us that affordable access to healthcare for all is not just a possibility; it is a priority.  

To learn more about the UnitedHealth Group, click HERE 

Photo courtesy of Johannes Plenio via

By Ben Kemp
Ben Kemp