This event series is an opportunity for students within the College of Liberal Arts and Sciences (CLAS) to gain technical and industry-specific skills they may not have the opportunity to receive in the classroom for their internships during undergrad and post-University of Connecticut careers. Employers and alumni will facilitate a single web-based class a part of a series to help CLAS students further develop industry-specific skills. Presenters will also prepare a brief case study/ simulation for students to practice the skills they have gained. The four events will occur on October 20, 2020 from 4-5:30 p.m., October 27, 2020 from 3:30-5 p.m., October 29, 2020 from 3:30-5 p.m., and November 4, 2020 from 2:30-4 p.m.
- Students must have a declared major that falls within the majors of the College of Liberal Arts and Sciences.
- By participating, all students agree to have their names, class years, and majors posted on the Center for Career Development web page, blog, and social media pages (Instagram, Twitter, and Facebook).
- Students must be available for the full 90 minutes of the session they choose.
Benefits of Participating
- Learn technical and industry-specific skills directly from an employer.
- Practice the skill you learn in real-time.
- Receive a certificate of completion to market the opportunity on your résumé and/ or LinkedIn.
Event Information & Registration:
10/20 – Master Class Event 1 – John Wilson – Maximizing Market Opportunity
Master Class Event 1 – John Wilson – Maximizing Market Opportunity
October 20, 2020 from 4:00-5:30 p.m.
Presenter Bio: John is the President of Industrial Flow Solutions which formed in 2017 to design, manufacture, sell, and service highly effective pumping and fluid management solutions for harsh, rugged environments. Prior to joining Industrial Flow Solutions, John spent over 20 years at Emerson Automation Solutions. Throughout his tenure, John held a variety of senior leadership roles across four business units, including Vice President and General Manager, Global Sales and Operations Manager, and Acquisition Integration Leader. John also brings experience with leading multiple business units while living and working on assignment in Asia. John earned a Bachelor’s Degree in Chemical Engineering from the University of Nebraska and a Master’s Degree in Business Administration from the University of Iowa.
Session Description: Learn strategies to better understand and segment a market opportunity and to determine the ideal engagement model(s) to maximize success.
Key Topics Discussed:
- Using broad macroeconomic and geopolitical trends to prioritize focus areas
- Methods to broadly qualify market opportunities
- Understanding and segmenting opportunities based on customer buying behaviors
- Using sample cases to assess current market position and opportunities for growth
- Develop spending benchmarks to qualify and track growth opportunities
- Define customer engagement approach to drive most efficient means of engagement
10/27 – Master Class Event 2 – Hayley Segar – Social Media & Branding: Using Analytics to Fuel Content Creation
Master Class Event 2 – Hayley Segar – Social Media & Branding: Using Analytics to Fuel Content Creation
October 27, 2020 3:30-5:00 p.m.
Presenter Bio: Hayley Segar is a UConn Alumna that graduated in 2017 with a Bachelor of Arts in English. Currently, she has her own YouTube channel which has over 88,000 subscribers. Hayley is a lifestyle content creator that has had brand partnerships with Ulta, Poshmark, Curology, Revolve, Pandora, and Green Chef. Hayley has a niche focus on YouTube in Amazon content and bridal shopping advice with press coverage in a few major sites and magazines. She is excited to lead this master class and help students within the College of Liberal Arts and Sciences gain more opportunities outside of the classroom.
Session Description: Learn about tailoring content to a specific demographic using social media analytics. In addition to helping an influencer or brand understand who is consuming their content/product, analytics are incredibly helpful for conjuring new content (or even product ideas!) Influencer Hayley Segar will disclose how honing in on her analytics aided her in catering to her audience in a more targeted way, ultimately allowing her to pursue content creation full-time. As a case study, participants will have the opportunity to utilize what they have learned to generate content ideas and methods for a start-up.
10/29 – Master Class Event 3 – Zak Romanoff – Branding and Marketing
Master Class Event 3 – Zak Romanoff – Branding and Marketing
October 29, 2020 3:30-5:00 p.m.
Presenter Bio: Zak is a UConn Alumnus that graduated in 2007 with a Bachelor of Science. Zak is the President of OMNI Food Sales. His family has been in the food industry for 5 generations. During his tenure as President, OMNI has won multiple “Broker/Vendor Partner of the Year Awards.” He coined the term “Brand Advocate” to describe more accurately his and OMNI’s role in the relationship between manufacturers and retailers. He wrote and filmed a video called, “What Is the Network?” It highlights some of the retailers in the Metro NY/NJ market, why this market is unlike any other in the country, and how OMNI has cracked the code in selling it. The video has led to a Zak being sought out by prominent organizations & universities in the food industry to speak publicly.
Session Description: We are living in one of the most exciting times in human history. We are basically living in a time on par with the Industrial Revolution, where new technologies and apps are disrupting traditional ways of consuming media and doing business. It is scary for some, but this provides an incredible opportunity for others to stand out and take advantage of these new mediums. People not bold enough to familiarize themselves with these new tools will be left behind. Branding and Marketing have never been easier or cheaper to produce given today’s tools. It is also very important to position yourself the right way.
11/4 – Master Class Event 4 – Brien Buckman – Product Management
Master Class Event 4 – Brien Buckman – Product Management
November 4, 2020 2:30-4:00 p.m.
Presenter Bio: Brien is a UConn Alumnus with a Bachelor of Arts in Political Science and a Bachelor of Science in Business. He leads teams that build new products, design scalable business models, and create delightful experiences for customers. He has worked at companies like Apple and MasterCard.
Session Description: What is product management? What is the difference between product, project, and program management? What do I need to do to be a product manager? Come learn about what product management is (and is not!) and what a career in the field could mean for you!
Questions? Contact Dominque Moore at email@example.com.