The AMA strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.
In 2015, the “Next AMA” launched four transformational strategies for its North American operations:
- Committing to Service Leadership to customers, members and stakeholders.
- Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community.
- Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.
- Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected … One AMA Community.