It was risky, Shontay Lundy said, to create a sunscreen line marketed toward Black people. But it was a risk she was willing to take.
In 2016, Lundy launched her company, Black Girl Sunscreen, saying she was was “underwhelmed” by the number of sunscreen options for women of color. It was especially hard to find a sunscreen that didn’t leave a white cast on her dark skin.
“I knew that there had to be a solution to the lack of options,” she told Business Insider. “The journey began to find a solution for eliminating white residue and making women of color feel great and look great in the sun.”
This story originally appeared in Business Insider in 2020. Click here to read the full story.
Photo by Andrea Piacquadio from Pexels
