Become a Pinterest Marketing Wizard!
Did you know that Pinterest is not a social media platform but is a search engine? This popular tool can drive massive traffic to websites, so knowing how to leverage it for digital marketing is a valued skill in the job market.
Start-up website People Are Culture features interviews and profiles of people who create and presevre culture, as well as culture-focused travel guides.
As a People Are Culture Pinterest Marketing Associate, you’ll get experience in managing the website’s business account and learning how to:
Design pins;
Promote pins;
Create boards;
Develop pinning strategies;
Schedule content;
Identify effective keywords;
Use Tailwind and Tribes
Clear existing Pinterest boards of underperforming, irrelevant, or duplicate pins
Update and improve existing pin images, descriptions, links, keywords, and search engine optimization
Monitor and report on Pinterest metrics such as clicks, impressions, video views, and saves as part of a larger social media marketing strategy
Respond to Pinterest comments and engage with relevant boards from users and noncompeting brands
