Whether you are applying for a job, internship, funding, or another graduate degree, etc. you will need to communicate your skills, knowledge, experience, your vision, and interests, and fit with the opportunity.
Understanding yourself, the opportunity, and what is desired by your audience are key components in successful communication. Skipping one of these components will lessen your ability to communicate your value and to show what you have to offer.
Consider these resources as you explore ways to effectively communicate your value in your verbal and oral communication and digital presence.